About Our Store

Firefly Trend is a premiere fashion franchise with a modern look, boutique feel and shopper’s price tag.

A true original, the Firefly Trend concept was created by an international fashion designer who worked for, and continues to be inspired by, Europe’s hottest labels. Firefly doesn’t copy the looks straight off the runway, it gets them straight from the world’s emerging fashion designers before they hit the runway. This allows Firefly to carry the hottest styles at affordable prices. By keeping up with the latest international trends, Firefly is a step ahead of most fashion retailers while still stocking wearable, day-to-day pieces.

Firefly Trend is owned by former fashion designer Bernard Davis. With over twenty years of experience, Davis uses his experience in the fashion industry to seek out the best deals and stay ahead of trends. Davis attended the Fashion Institute of Technology, and went on to work as a designer at H&M. He is expert in clothing fit, and has had a successful clothing boutique since 2004.